London Olympics Forces Event Organisers To Think Outside The Box

Event venues are already starting to plan for next summer as corporate clients look for conference and exhibition spaces.

Because so many places have already been booked up due to the London 2012 Olympics, demand will be heightened for other areas of the country to host meetings and special events.

These responses come from a survey carried out by Center Parcs which asked 110 event organisers whether their summer conference plans would be affected by the 2012 Olympics. Around 85% said they would be impacted by the games and have to move their events outside of London as a result.
 
olympics

Ian Linley, head of corporate sales for Center Parcs commented: “Some months ago we noted an increase in demand for summer events. Subsequently we carried out research which clearly underlines the huge opportunity for venues outside the capital’s perimeter to benefit from the displacement of business events from London.”

Some of the high profile organisations surveyed include government organisations like the NHS and large corporations like Vodafone and HSBC.

While 85% of people said they would definitely consider moving their events outside of London, another 15% said that they would just postpone their events while the games were on. 42% said that they regularly hosted London events and 40% of all London events take place in the summer months.

Furthermore there is also the increase in costs associated with hosting an event in London during the summer that needs to be considered, as well as the difficulty of using public transport during that busy time of year.

With its convenient location right next to Bristol Temple Meads train station, which is only one and three quarter hours from London, Brunel’s Old Station is an accessible event destination which can be easily reached from the capital and almost anywhere in southern England. Contact us today to make a summer event booking.

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