Location, location, location

Selecting the right destination and the right venue is key to ensure that your audience is motivated by the country, inspired by the venue and even more importantly can travel there as hassle free as possible.

First you need to start with your audience. Who are they? Employees, customers, partners. Why are they invited? What sort of people are they - age, gender, job role? What ROI do you want out of the event: increase in business, skills training, increase in performance/productivity, networking or is it just a thank you with no strings attached!

If you are running an incentive trip for your top performers or customers, then the destination certainly has to be motivating. Whether you choose short haul or long haul depends on the duration of your trip most importantly and as always on your budget. As event organisers it can be easy to dismiss the 'tried and tested' destinations but remember that your audience may not be as well travelled as you - so Bristol may still be on their wish list. If your travellers have 'been there and bought the t-shirt', then some of the emerging destinations such as Cambodia may seem interesting, but you still need reassurance that the infrastructure and service levels are what you need for your group.

If looking to take guests overseas, always check out the Foreign and Commonwealth website to ensure that your destination is safe to travel to.

Once a destination has been selected, you need to think about a hotel: do you want city centre or resort; is it a business meeting or an incentive or both, how long do you want to travel from the airport, are you keen for your group not to be distracted by shopping opportunities! Knowing your audience and your ROI will help you achieve the answer to this.

From: Event Organiserís Guide

< back

News Archive

Past Events
December 2016
October 2016
August 2015
May 2015
April 2015
March 2015
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011 >
June 2011
May 2011
April 2011
March 2011
Feb 2011

Sign up for our newsletter