Social Networking at Trade Shows

We came across the very cool infographic which shows how social media matters at different points of a trade show. For instance you can do the groundwork preparations by blogging about the event before it happens so people know about it, and then create a location on Foursquare that they can check into. In this way you are both informing your audience and allowing them to interact with the event. It also goes into the nuances of organising the event, for instance making sure that you have Wi-Fi hubs around each of the stalls so that your social media efforts are effective!

Hats off to the Event Manager Blog for this find, it is one of our favourites.

Social Media and Trade Show Marketing


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