What makes a great event?

The event industry has changed massively over the last decade.

This is mainly due to increasing levels of technology which make it easier to communicate with your audience before, during and after the event.

Yet the industry has also become more competitive as so many companies offer various types of festivals, conferences and exhibitions.

With that in mind here are some ideas to make your event stand out from the crowd.

  • 1) Innovate
    Think of unique ways to capture the attention of your audience. When they have so many events on any given weekend to choose from you need to do something to set yourself apart from the rest. Come up with an idea that gets people talking about your venue and sharing your content and you will enhance the experience.
  • 2) Involve
    If you have a product such as a luxury hotel or a high end car, think of ways to get people involved who wouldn’t normally be interested in your brand, mainly because they think it is beyond their means. Events all rely on word of mouth to get footfall and be successful. Therefore creating a buzz around your brand is bound to be beneficial.
  • 3) Identify
    Don’t just hold an event for the sake of it. Successful events have a strong identity. Make sure that people know why they are there and how they are supposed to interact. If you do that you will ensure that they never feel bored or out of place. This sense of purpose will be the social driver that makes your event a hit.

If you want to hold a successful event, contact Brunel's Old Station today, we have years of experience at hosting memorable events.

< back

News Archive

Past Events
December 2016
October 2016
August 2015
May 2015
April 2015
March 2015
April 2013
March 2013
February 2013
January 2013 >
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
Feb 2011

Sign up for our newsletter